The Obama Campaign and the New Use of the Internet

In the wake of sensational change in American it is not surprising that technology is a central issue. With demographics from all walks of life becoming more functional with the online world it was a mere matter of time. Perhaps the greatest influence can be seen, at least the greatest influence that can be seen so publicly, is the effectual use of social networking by the Obama campaign during the last election. The use of the internet won Obama decisive victories during the primaries and contributed heavily to his contribution barnstorming, both of which upended historical precedent.



In the wake of the election, however, a more interesting notion is seemingly surfacing. American politicians may finally be witnessing the turn of the tide in the national war for the young person vote. The young voter has long persisted as the bane of American politicians. Politics have long been regarded as mature man’s game, once educational trials and the tribulations of establishing a career had sorted themselves out. Younger people were not interested, they had other things on their mind...




But, as the generation of young Americans born into the technological age mature, their affinity to the internet is the key to waking potentially slumbering difference makers. It is obvious how easy information is to obtain thanks to the web, but it is what you can do with the information that matters. Pledge drives, donations through PayPal, and websites devoted to younger voters look to empower the masses of eligible, but previously uninterested, twenty-somethings.